E-book
Your knowledge, bound.
The questions you answer in DMs every single day — structured into something your followers keep coming back to.
Ikigai Creators生き甲斐
Teach it once.Get paid every time it sells.
A collab studio for Instagram creators
An e‑book, course, template kit, or coaching offer — designed together, recorded by you, sold by us to the audience you already have.
We decode your DNA.We shape it together.You record.We polish & sell.You get paid — and we go again.
One collab, the whole way — from decoding your DNA to building version two. Never a concept drop.
€0 upfront. Always.
The loop, abridged
Shaped together
You record
You get paid
then we read the numbers — and build version two together
fig. 01the loop, abridged — see all seven steps
02What we build
Four formats.
One source: you.
You don't need to arrive with an idea. We decode your DNA — content, DMs, audience — and bring you the concept that's already hiding in there.
Video course
Your voice, on play.
A calm, well-produced course built around how you actually teach — no studio script, no borrowed persona.
Template kit
Your system, shareable.
The planners, presets, and workflows you already use — packaged so your audience can use them too.
Coaching offer
Your attention, bookable.
The one format that isn't a download: live sessions or a small group with clear boundaries — direct access for them, a protected calendar for you.
These four are the usual shapes, not a menu. If your audience wants something else — a membership, a live workshop, a preset pack, a Notion system, a multi‑day challenge, an audio series — we build that instead.
Have an idea for a course, e-book, or template kit?
03The collab
Seven steps.
Zero risk
for you.
This isn't an agency deal — it's a collab. You make the one thing only you can make. We do everything around it, and we only earn when it sells.
We decode your creator DNA
Before any idea: your content, your voice, your recurring themes — and your audience's DNA right beside it: the questions they keep asking, what they actually want, what they'd actually buy. The concept comes out of what we decode there, not out of a brainstorm.
Kodawari · loving detail — no templates; it starts with knowing exactly what makes you and your audience yours.
We bring the idea
You don't need to know what to sell. We come back with the product concept your own data pointed at — and you say yes, no, or 'almost'.
No principle here either — the idea isn't ours to claim. It comes out of your own data and your own audience; we just say it out loud first.
We design it with you
Structure, curriculum, tone, look — worked out together in a handful of sessions, not delivered to your inbox. You approve every direction before anything gets made.
Shokunin · the artisan's craft — shaping products is our trade, so you don't have to learn it.
You record it
Your voice, your face, your knowledge. We hand you a clear plan of what to record and in what order — then it's you and the camera.
The one step that's entirely yours — no studio principle attached. This is where you happen.
We review and refine
Every recording comes back to us. We check it, polish it, and nothing goes live that isn't good enough — if something's missing, we tell you exactly what to re-record.
Kaizen · improvement in steps — the pass after your recordings is where good becomes ready.
We run the shop
Sales page, pricing, checkout, delivery, support, refunds — the whole commercial machine. You never touch a checkout setting.
No principle for this one. Some work is just work — which is exactly why we take it.
You launch. It pays you directly.
Your product goes live to your audience — a launch happens once, and we treat it that way. The door opens, and the first of your people walk in.
Ichi-go ichi-e · one time, one meeting — a launch doesn't repeat, so we make it count.
The money splits at the register.
One sale, two drawers: your share lands directly with you, ours directly with us — at the register, not after it. No invoices, no payout dates, no chasing — nobody ever holds the other's money.
Wa · harmony between two parties — not promised, but built into the checkout.
Seven steps, zero upfront fee. Want to talk through your launch?
04Who brings what
The division of the collabYou bring you.
You bring you.
We bring
the rest.
Partners bring what only they can. Everything between your recordings and a paying follower sits on our side of the table.
What you bring
- Your voice and your face
- Your knowledge
- Your audience
- The recordings — made by you
- The final say on what feels right
What we bring
The idea
- What to sell
- Product concept
- Structure and curriculum
- The direction for every recording
The design
- Look and layout
- Covers and materials
- Everything your audience sees around your content
The shop
- Sales page
- Pricing
- Checkout
- Payment processing
- Invoices
- VAT
Delivery
- Hosting
- Access management
- Course platform
- File delivery
After the sale
- Confirmation and welcome emails
- Support inbox
- Refunds
The launch
- Launch plan
- Content assets
- Link-in-bio
- The run of launch week
After that
- Reading the numbers
- What worked
- The next version
- Updates
We don't shoot your content — that stays yours, and that's the point. You never touch a checkout setting, a VAT form, or a refund thread. That's ours.
We handle the strategy, build, copy, and shop. You bring your knowledge.
05The terms
The terms, in plain sight
We're pre‑launch, so we can't show you numbers yet. We can show you the deal.
€0
upfront, retainer, or minimum spend — ever
Split
we earn a share of sales; no sale, no pay
Yours
you keep the rights to the finished product
No lock-in
no minimum term — if it isn't working, you walk
Fair split, no retainers, direct payout. Let's build your product.
06Our philosophy
A reason to get up in the morning.
Ikigai — 生き甲斐 — gets drawn in the West as a tidy diagram: what you love, what you're good at, what the world needs, what you can be paid for.
Useful. But the original meaning is softer: the joy of small things. The reason you get up in the morning.
The post you actually enjoy making
The DM from someone you genuinely helped
The topic you could talk about for hours
That's your ikigai. You've already found it.
We just help it pay the bills.
Look at the fourth circle: what you can be paid for. It isn't the awkward one — it's the one that keeps the other three alive. Making a living from what you already give isn't the opposite of ikigai; it's the part most creators are missing. That's the circle this collab exists for.
it's there while you sleep
fig. 02the ikigai diagram, drawn as a constellation
Built to last. Always a shared product, never a quick concept drop.
07Fair questions
Slide the uncomfortable stuff into our DMs.
These are the four questions every creator asks before working with us — answered the way we'd answer them in chat.
ok honest question — what does this cost me?
Nothing upfront, ever. We carry our side of the collab — concept, design, shop, delivery, support — and our share only exists once your product actually sells. We can afford to work like this because we're a small team with very good, specialised tools that speed up the studio work. The content itself is always yours, recorded by you.
and if it just… doesn't sell?
Then we lose the weeks we invested — that's the deal we chose. The split keeps us honest: we only build products we genuinely believe your audience wants.
do I have to turn into a salesperson?
No. You keep creating like you always have. The product lives in your bio and your stories — we handle funnels, checkout, delivery, and support.
why a revenue split and not just a fee?
There's a Japanese word we run the whole studio on: 和 (wa) — harmony between two parties. If we charged upfront, we could win while you lose. The split leaves exactly one way for us to earn: making it work for you. That's not a pricing gimmick; it's the position.
Still have questions? Let's discuss your launch in person.
08Founding creators
The honest part
We're new. That's your advantage.
We haven't launched with anyone yet — you'd be one of our first three collabs, not client number forty‑seven. The risk sits with us: we only earn when you do, and a first launch is the one a studio can least afford to get wrong. Early means more attention, more care, and more say — and the point of all of it is simple: that what you already give starts paying you back.
01
The whole studio behind one collab. First pick of our calendar, no queue in front of you.
Reserved for launch 01
Take this frame02
Everything we learned from launch 01 — and the same undivided attention.
Reserved for launch 02
Take this frame03
The last of the founding three. After this, the terms stay — the head start doesn't.
Reserved for launch 03
Take this framema — negative space, left on purpose. These frames stay empty until they're earned.
Want to launch your product with us? Let's talk on a call.
09Say hi
Let's make something lovely together.
A 30‑minute call. No pitch deck, no pressure, no invoice — just a conversation about what your audience is already waiting for.
Free · 30 minutes · zero obligations
